SynthCube Acquires Mod Wiggler Synth Forum

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SynthCube has announced that it has acquired Mod Wiggler, a popular synth forum.

Here’s what they have to say about the move:

“This was not only a business decision, but a gesture of support for an important community platform. We can influence its future in hopes that it remains in the ‘synth world’ by preventing it from moving into a digital marketing agency.

We honor the legacy of its founder, Mike McGrath, by preserving Mod Wiggler as a welcoming place for synth enthusiasts to connect, create, and thrive together.

For those who don’t know, Mod Wiggler is an online forum and community dedicated to synthesizers. It serves as a platform for the enthusiasts and friends to discuss, share knowledge, and collaborate on all things related to synthesis and electronic music and noise. If you’re new to the forum, we invite you to join us and become a part of this vibrant community!”

Here’s what Mod Wiggler manager Rob McGrath has to say about the change:

“When I started managing this site after my brother passed away, I did so with the goal not to just keep the site alive but to keep the community thriving, both for the community’s sake and as part of Mike’s legacy that his children could look at and be proud of.

I’m proud with what I’ve been able to do these past 4 years – re engineering the site to be far more reliable and responsive, dropping operating costs, while keeping this an accessible and welcoming place that is the de-facto home for modular synth know-how.

But there is only so much one person can do. Securing this community for the long term means it can’t be owned by a single person. It means letting it go so it can be better managed by an established team that has respect for the scene and MW’s place in it.

That’s why today I am proud to announce that MW will be joining the synthCube family.

This decision was not taken lightly, and is the result of much discussion between synthCube, myself, and the rest of Mike’s family.

When Mike’s family was approached with a generous offer for the site from an advertising firm, I couldn’t bear the thought of killing the community with banner ads and SEO pages that ruin the user experience. I knew we needed someone in the community to make a counter offer.

SynthCube came to mind immediately, as they have a long history in our community, and have been essential to funding MW’s operation in the past. In working with them, it is clear to me that they know exactly what MW is and respect how important our culture is to the site’s success.

Fortunately, they jumped at the chance, and immediately understood the weight of the situation.

This does not mean things are changing. SynthCube enjoys MW for what it is and while there may be some new options and offerings in the future, it is important to all of us that the core member experience remains the same.

Nor will I be going anywhere. I’ve promised to stay on board for at least the next year, with the same day-to-day responsibilities. I’ll just be sharing those responsibilities from here on out.”

Full details are available at the forum site.

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